A Proposal for
Vexor Logistics.
Prepared for Steve · May 2026
A working business.
A real opportunity in front of it.
Vexor Logistics has a working business, a proven east-west operation, and a real opportunity in front of it. What it's missing is a digital presence that reflects what the business actually is on the ground.
This proposal sets out three tiers: Foundation, Growth, and Flagship. Together they cover everything from a basic digital starter, through to a complete AI-powered operation, through to full market domination across the east-west freight corridor, and nationwide if you choose to go that direction.
The shape of this proposal
Most operators in Vexor's position choose Growth.
The few who want to dominate their corridor choose Flagship.
The window is open.
It won't be for long.
There's a 6–12 month window before competitors catch up to what AI can do for freight operators. Smaller, faster-moving businesses can leapfrog larger competitors during this transition, because larger players are typically slower to adopt new technology.
Vexor is exactly the right size and exactly the right age in the business cycle to take advantage of this window. The longer the decision waits, the smaller that window gets.
Foundation.
For operators getting started.
For operators getting started with digital presence. The basics, in place.
- Basic website · template-led, 5 pages (Home, About, Services, Contact, Quote)
- Basic AI chatbot · one persona, scripted FAQ responses
- Basic SEO setup · sitemap, robots.txt, meta tags (no ongoing optimisation)
- Email support · 48-hour response time
Add-ons billed separately: Hosting ~$60–80/mo (third-party) · Maintenance & Security $30/mo · Change requests $120/hr.
Not included: premium animations, custom design, automations, branding work, content, ongoing SEO, voice agent, in-person meetings, analytics.
Growth.
The proper professional package.
For established operators who want to compete properly.
- Premium custom website · designed for Vexor, not template-driven
- Brand refresh · logo refinement, colour system, guidelines
- Mobile-optimised, fast-loading, conversion-focused
- Hosted, secured, backed up, all included
- Branded AI chatbot · "Ask Steve" persona, like the demo
- AI voice agent · 24/7 quote capture, lead routing, FAQ handling
- Customer service AI replacing offshore agent workflows
- Email automations
- Ongoing SEO with monthly optimisation
- Geo pages · Adelaide, Perth, Kalgoorlie, Norseman + key freight hubs
- Monthly AI-generated blog content · authority building
- Quarterly competitor analysis
- Commitment12 months
- Break clauseAt 6 months · 30 days notice
- After month 12Month-to-month or 24-mo renewal
- Change requestsIncluded
- All future ND toolsIncluded
- Monthly in-person strategy session at the Perth depot
- Priority WhatsApp support · 24-hour response Mon–Fri
- Monthly reports
- All updates and new ND tools included as released
- No "can you just add this?" invoices · reasonable change requests included
Not included (Flagship only): AI SEO network · Outbound lead-gen agent · Vexor IQ · Custom AI avatar for video.
Flagship.
Dominate, don't just compete.
For operators who want to dominate, not just compete. Limited availability. We only take on a small number of Flagship clients to ensure quality.
Everything in Growth, plus:
- AI SEO Network · up to 120 satellite sites over 12 months, all pushing authority to vexorlogistics.com.au
- Scalable to 500–1,000 sites across Australia · quoted per batch
- Outbound Lead-Gen Agent · finds, qualifies, and warm-introduces ICP-aligned opportunities
- Vexor IQ · private AI strategist on WhatsApp · competitors, freight rates, regulations, alerts
- Custom AI avatar for video · social, sales, internal training
- Branded content engine · weekly video and social-ready assets
- Commitment12 months
- Break clauseAt 6 months
- AI SEO networkUp to 120 sites
- Vexor IQ + Lead-gen agentIncluded
- Custom AI avatarIncluded
- Quarterly sessions w/ StevePerth or Adelaide
- Monthly in-person strategy session at the Perth depot
- Quarterly in-person strategy session with Steve · Perth or Adelaide, we come to you
- Dedicated WhatsApp channel · direct access to the Nimble Dingo team
- First access to every new tool in the ND standard stack
- Custom builds at discounted rates · typically 20% off standard pricing
Most agencies invoice you piece by piece.
We don't.
They build a website. Then they invoice you for SEO. Then for AI tools. Then for content. Then when you ask "can you just add this?" Here's what each piece would cost if you bought it as a one-off project:
The Lease Model
Think of it like leasing a truck. Most people don't drop $200,000 upfront on the rig. You pay a monthly lease that covers the vehicle and the servicing, and you still run it every day.
Built standalone, the Growth stack is around $36K in one-off builds plus ~$3,500/mo retainers, roughly $78K in year one. The Flagship stack runs to $80K–$110K in builds plus retainers, well over $130K in year one.
With Nimble Dingo, you pay $6,000/mo for Growth or $8,000/mo for Flagship. No separate build invoices, no surprise extras. Ongoing service, updates, and every new tool we release are bundled in. The build cost levels out over the first 12–18 months, and from year 2 you're only paying for the service layer.
Pay the taxman.
Or pay to improve your business.
In Australia, business marketing, IT, and digital services are 100% tax-deductible business expenses. At Vexor's scale, this is significant.
Less than one full-time hire. The output of a team of five.
This is why AI is so powerful, and why businesses who don't adopt are going to fall behind.
A single junior marketing hire in Australia costs around $70K–$80K base, plus super, recruitment, training, tools, sick days, and management overhead. Net cost in seat: comfortably $90K+/yr, doing one job.
With Nimble Dingo, the same outlay buys you the equivalent of:
The choice is yours. The money leaves your business either way.
Note: this is general information, not tax advice. Tax rate shown is small business corporate tax rate. Please confirm with your accountant before signing.
What $6K–$8K/month
builds over twelve months.
Growth & Flagship. Phased delivery, compounding results.
Foundation
Brand audit & refresh · premium website live · AI chatbot deployed · voice agent on inbound calls · customer-service automations replacing offshore workflow.
Growth Engine Live
SEO foundation laid · first geo pages published · content engine producing weekly blogs · quote automation processing real enquiries.
Authority Building
Page 1 rankings on top freight searches · (Flagship) AI SEO network 30–40 sites live · Vexor IQ deployed · monthly performance reviews.
Scale
Lead-gen pipeline producing qualified enquiries · (Flagship) network at 70–90 sites · custom avatar producing weekly content · optimisation cycle running on real data.
Optimise & Expand
All systems tuned on 9 months of data · (Flagship) network at full 120 sites · strategic planning for Year 2 · year-end ROI review.
At month 12,
you choose the next phase.
At your 12-month review, we'll assess results together and plan the next phase. Two options:
Month-to-month
- Continue at the standard rate of that time
- Subject to monthly pricing reviews (due to subscriptions, tools, platform & API usage costs increasing out of our control)
- Maximum flexibility
Renew on a 24-month term
- Lock in your current monthly rate for the full renewal period
- Every new tool we build flows to you at no extra cost
- Cost certainty as our service stack expands
- The price you pay today is the price you pay for the next two years
This isn't about locking you in. It's about rewarding the partnership and giving you cost certainty as we scale together.
Page 6 → Page 1
in under 90 days.
Within the next couple of months, our goal and target is to get them to number one.
Purified Group is Perth's premier solar panel cleaning company. When we started working with them, they weren't even ranking on Google. Within a month, we got them to page 6, and in under 90 days, they were on page 1.
The same SEO methodology applies directly to Vexor's east-west freight corridor strategy.
16 years of pattern recognition
for spotting gaps.
Got DJ decks delivered to my warehouse job. Quit on the spot. Everyone laughed at me and called me crazy.
Became one of the biggest DJs in the area within 12 months. Then booked nationally and internationally.
Was told music events didn't work in that area. Built Grenade and sold them out for years.
Spotted the next gap: under-18s nightlife. Created Shutdown, which became the UK's largest under-18s brand. Scaled to 13 cities in 6 months.
Accidentally started a marketing business after getting asked by other businesses if I could do for them what I'd done for my own. Created Hungry Carrot. At its biggest, over 50 clients on the books nationwide, across all different niches, running social media, ads and business advice.
Spotted the next gap: a failing cocktail bar with 8 owners in 5 years that nobody could make work. Turned it around into the busiest cocktail and entertainment bar within 2 months.
Saw the gap that mattered: AI in service businesses. Built Nimble Dingo. We now work with businesses worldwide.
When you hire Nimble Dingo, you don't just get systems. You get 16 years of pattern recognition for spotting gaps and integrating them into businesses to help them improve. You get my brain, my intuition, and my advice, alongside the deliverables.
Based on what you and Rashid described,
Growth is the right fit.
Wanting to "think big", create a real face for Vexor, build something that competes with the larger operators while staying regional. Growth is the right fit.
Growth · $6,000/mo
- Premium website, branded AI chatbot, voice agent
- Ongoing SEO + content + east-west geo pages
- Monthly in-person sessions at the depot
- Right fit for where Vexor is now and the next 12 months
Flagship · $8,000/mo
- Everything in Growth, plus AI SEO network, Vexor IQ, lead-gen agent, custom avatar
- The play if you want to take the 6–12 month window seriously
- Dominate the east-west corridor before competitors catch up
Foundation is included so you can see the full range, but it's not built for where Vexor is going.
From here to kickoff,
inside two weeks.
Whichever you pick,
I'm in your corner from day one.
Nimble Dingo
chris@nimbledingo.com
nimbledingo.com